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Brand Manager Al-Futtaim- Dubai


No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

About the role:

The Brand Manager is responsible for driving top line performance, full profit and loss accountability, consistent operational excellence and brand compliance across all stores. Ensure all team members are trained and developed to deliver the business plan and sales targets. Ensure a continuous review and update to all policies and procedures whilst ensuring compliance with Group Internal Audit guidelines and minimise business risk. Actively develops and implements strategic business plans to ensure a profitable business operation. The job holder is responsible for the customer experience within all stores to reflect the brand values and customer promise.

Key Accountabilities:

Delivering Top Line Performance and Profitability

Sets overall guidelines for margin exploitation by product area and ensures processes are established to analyse margin deviation

Defines the store layout through all product categories (adjacencies and product mix) according to brand guidelines.

Setting and delivery of operational standards for all stores in visual merchandising, stock availability, customer service and security whilst ensuring brand integrity

Financial & Business Planning

Own and develop the brand operations strategy

Construct, implement, monitor and control the approved budget and operational costs for all stores

Enforce company operating procedures to maintain accurate inventory, system integrity and profit protection across all stores

Drive cost saving initiatives and efficiencies throughout retail operations by challenging existing processes

Review all internal audit reports when published and support the store manager in compiling recommendations and updates to Group Internal Audit


Working alongside Senior HRBP to deliver targeted people solutions to enhance employee engagement and compliance to HR policies and local legislation.

Coach and mentor all store managers and ensure robust succession and training plans are in place for each store. Evaluate and develop all high potential employees.

Act as a role model for the Al-Futtaim Way and brand specific behaviours.

Corporate & Brand

Promote brand and corporate values throughout the operations team. Ensure consistent ways of working across all stores.

Ensure stores comply with all legislation, regulation and corporate governance.

Regularly and proactively communicates with the brand to establish and maintain a strong working relationship and partnership.

In partnership with the brand, work with the principle to resolve issues and deliver opportunities for the delivery of current and future commercial priorities.

Business Growth & New Markets

Managing market entry and store opening projects with corporate and principal provided resources, ensuring compliance to legislation and brand requirements.

Responsible for all strategic operational plans including new territories.

You will be opened to the senior management from the principal, retail division, corporate as well as government officials. This exposure will require a high level of diplomacy in order to maintain positive and successful relationships with key stakeholders. You will be responsible for implementing strong controls in all markets to ensure that opportunities are maximised and risks are minimised..

About you:

To be successful in this role you will have minimum 5 years of experience in a similar brand management role, preferably worked with bridge brands, in a retail environment, having strategic planning and analytical skills with degree or equivalent education. You will have a sound understanding of retail operational processes across multiple locations and preferably within the GCC.

You will have excellent leadership and people management skills, proven ability to increase sales and profitability and have excellent planning and organising skills.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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