Food Franchise Marketing Specialist Acer – Muscat

The efficiency of this positions is critical for ensuring the business growth and consistently achieve high business standards and superior customer service

Job Responsibilities :

• Responsible for the development of products, portfolio management and marketing program development that acquire new markets and consumers in expand the business profitability
• Coordinate with different departments for any franchise projects to ensure the project delivery as per the plan.
• Maintain and update menu matrix and understand sales mix of all brands.
• Assis in managing and co-ordinate national menu roll-outs for all brands, and look at ways for improvement.
• Manage special projects on needs/request basis.
• Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns.
• Implement brand plans in relation to the Marketing and Promotions Calendar.
• Assist in managing packaging design and branding.
• Implement and manage the media plan and ensuring that expenditure and brand objectives are delivered on.
• Identify research and track and report on brands performance.
• Drive brand personalities in above the line and below the line advertising and promotions in conjunction with the agency.
• Seek new opportunities to deliver against the brand plan.
• Reporting on the performance of promotions and sales strategy.
• Tracking and reporting on international markets trends.
• Analyze, evaluate and report market/industry pricing on a regular basis.
• Implement a pricing strategy that delivers value to the various brands customer base.
• Manage, report and control Marketing expenditure in relation to budgets agreed.
• Produce tactical promotions with the agency for locality marketing toolkit for all brands.
• Ensure strong relationships with our key customers and achieve business revenue and growth goals.

Qualifications

• Bachelor in Business Administrative / Marketing or equivalent

Experience

• Minimum of 5 years’ experience in the Retail, FMCG/Food Franchising industry and Brand Management/ Marketing.
• Understanding of the retail Business

Skills

• Expert level in Retail, Food & Beverages & Services business
• Expert level in Microsoft Office & Presentation Skill
• Expert level in Franchise Business, new concept/ product management
• Interpersonal Skills
• Project Management