MRM-Retail-Merchant Serv HDFC Bank- Raurkela, Orissa

• A.

• Acquiring New Merchant Relationships: Acquiring new merchant relationships for the Bank.

• New Acquisition: Acquire new business.

• Monthly acquisition target ranges from 50 to 60 merchants.

• Plan marketing activities and ensure merchant engagement through smart buy / digital offering.

• a.

• Drive market penetration and ensure new merchants come on board.

• b.

• Work closely with branches / channels to ensure catchment scoping is done and acquisition is done.

• Ensure right pricing for the different digital products and thus profitability.

• Growth in fee income.

• Ensure all the digital products are given to the merchant to enhance wallet share.

• Achieve Fee income targets.

• Ensure rentals and installation fee is collected.

• B.

• Portfolio Management: Manage the Merchant Acquiring business for the given territory.

• Job involves the following aspect: a.

• Portfolio management of the life to date merchants.

• b.

• Ensure activation / retention of merchant.

• c.

• Grow market share and wallet share.

• Responsible for managing and growing the profitability of the portfolio along with POS Volumes for the merchant sourced in the financial year (new book only).

• Activation and volume from the merchants new acquired in the year.

• Increasing the portfolio volume from Existing/ New Customer.

• C.

• Product Penetration: Selling of allied up-sell products viz.

• , MPOS / GPRS / DCC / EMI / PayZapp for Business, etc Ensure right pricing for the different digital products and thus profitability.

• Growth in fee income.

• Ensure all the digital products are given to the merchant to enhance wallet share.

• Drive penetration of digital products like Mpos, Digi Pos, pay zapp for Business etc D.

• Cross-sell Bank Products: Cross-selling of Assets and Liabilities to the New Merchant base.

• Crossselling of Assets & Liabilities to the existing portfolio customer.

• Cross sell of Retail Asset products ie LAP, EEG, BBG, Auto Loans , BL, TW, PL, HL etc.

• Close interaction with different verticals of the bank to achieve the goals E.

• Team Management: Manage and achieve team productivity: Team has 10- 12 FOS o Hire, train and make the FOS team productive.

• MRM has a team of 10 FOS.

• Manages a volume of 500 cr to 800 crs annually .

• Managing productivity of the Off-roles sales team F.

• Branch Engagement & other Cross Functional teams: Relationship development with Branch Channel & other channel.

• Engaging HNW RM/PB.

• Joint scoping of Market with Branch/ RM/PB.

• Engaging with other cross functional teams for lead assessment & closure.

Skills

• 1. Sales and Influencing Skills
• 2. Communication
• 3. Team handling and channel management
• 4. Ability to handle multiple tasks.
• 5. Aggressive & Ability to work under pressure.
• 6. Interpersonal & Influencing skills
• 7. Relationship Building Skills
• 8. Knowledge of Competition & Current trends in financial Industry.

Qualifications